Social media marketing refers to the process of obtaining traffic and audience through social media. Facebook, Instagram, Twitter, Pinterest, Linkedin, Youtube, Tumblr and many other sites that frame social networks as such.
Social networks itself means sites that can provide radically different social actions. Facebook is a complete social networking site that allows you to share updates, photos, join events and a variety of other activities.
Instead, Twitter is a social site designed to allow people to share short messages or “updates” with others.
Now, how we relate search and marketing in social networks. Why does a search marketer, or a search engine site, care about social networks? The two are very related.
Social networks very frequently drive the discovery of new content, such as news, and that same discovery is a search activity. Social networks can also help build links that in turn support SEO efforts. People also search social media sites to find social media content. Social connections can also affect the relevance of some search results, either within a social media network or in a conventional search engine.
On the other hand, we have the Content and How the content of the Social Networks can help in SEO Positioning
There is no way to consider a Digital Marketing structure without taking into account social networks and organic search.
At the end of the day, no matter the niche or business model, the user will always use a social network at some point in the purchase process or search for a term on Google, which you may well have included in any of your content ranked by Google .