Holistic SEO and SEO Copywriting

Holistic SEO and SEO Copywriting - GT Connections

In the writing Search Engine Optimization we put in writing a topic, if you want to say a topic previously analyzed and studied. It is a key element and a great challenge in every SEO strategy. As web pages of search engines, the content of your website must conform to the algorithms of the search engines that change constantly. Additionally, you must write clearly so that your audience will enjoy and understand your website. It is not a secret that readability is classified.

This article on search engine optimization is about the process of keyword research and the three steps of the writing process. It will also help you write the readable and friendly articles with SEO that your website needs.

SEO & Holistic SEO Copywriting in your Article

Before we start writing we should do keyword research

Before you can start writing, you have to do keyword research. If you want to master the results of the search, you will only have to find out what words your audience is really looking for. These are the topics on which you should write and the words you should use in your text.

Before creating a post we must think what we are going to write

Create in a draft the main message of what you want to convey. Why do you want to write that post or post, what do you want your readers to do when they finish reading your article, what is the purpose of writing the post. It is extremely necessary to write the answers to all these questions. And analyze as many questions as the answers. Once you have thought with cold head the purpose of the article, we continue!

Build the Body of the content of your article

Whenever you start a publication you must create a concise and concrete structure of the content of your article. The next thing I’m going to show you is:

  • Write the introduction, a brief text that induces the reader to read the article.
  • Body of the main message that you want to transmit and through which you want to explain and / or give the argument of the message.
  • Finally you make a conclusion. Extracting the most important ideas and be brief.

Headers in your article

Certainly, the headlines are of great impact for readability and especially for SEO. In the boom of the semantic age the header (h1, h2, h3 and h4) somehow help Google to understand the entire structure of the body of the article. Therefore, including keywords is the main titles and subtitles will help to understand the content both your readers and Google.

Word of connections

As is well known, to writers or copywriters these words help the inference of your readers and to understand logically through the times and modes embodied in the text and therefore the message you want to convey in the text.

Work the paragraphs

Each paragraph should develop a new idea, point of view, and / or aspect that relates to the article you are writing. These should not be too long so as not to fatigue the reader and make the reading of the article more understandable. These paragraphs summarize the main idea in a sentence and among these are supplemented with secondary ideas.

Let other people read your article

Before publishing your post, let someone else read it first. Ask them if they understand the main concept of their publication and invite them to correct any typographical and grammatical errors.

Improve the length of your post

Make sure your articles have a minimum of 300 words. Google likes long articles, however, if your article is too long and not so easy to read, it could scare users. Try writing long articles when you know you are an expert writer. Take a look at this article if you want to know: “How long should my article last?”. And do not forget to use your key focus phrase from time to time!

Link to your previous content

If you have already written content about the same topic as your current publication, do not forget to link these publications. It will make your publication stronger because you show some authority on the subject. In addition, your link structure is also important for your Google rank. And, of course, readers may also be interested in reading these related publications. If you want to read more about this, you should read about internal linking for SEO.

Let other people read your post

Before publishing your post, let someone else read it first. Ask them if they understand the main concept of their publication and invite them to correct any typographical and grammatical errors.

Improve the length of your post

Make sure your articles have a minimum of 300 words. Google likes long articles, however, if your article is too long and not so easy to read, it could scare users. Try writing long articles when you know you are an expert writer. Take a look at this article if you want to know: “How long should my article last?”. And do not forget to use your key focus phrase from time to time!

Link to your previous content

If you have already written content about the same topic as your current publication, do not forget to link these publications. It will make your publication stronger because you show some authority on the subject. In addition, your link structure is also important for your Google rank. And, of course, readers may also be interested in reading these related publications. If you want to read more about this, you should read about internal linking for SEO.

Add content regularly

The regular addition of new blog posts to your website tells Google that your website is alive. If it is not an active website, Google will track it less frequently, and this could negatively affect its rankings. But do not just post for the good of the publication. Be sure to publish high quality content: informative and well-written articles that fit people’s search intent.

Use the Yoast SEO plugin

The analysis tool in our Yoast SEO plugin helps you write easy-to-read and SEO blog posts. Start by choosing your focus keyword because this is the most important search term for which you want people to find this particular page. Then you run all kinds of checks to see if your publication is well optimized:

Holistic SEO and SEO Copywriting - GT Connections
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Our add-on checks your post to see if you’ve used the key phrase in the right places, such as your copy, title, meta description, alternative text, and URL. Yoast SEO Premium will also recognize different word forms of your keyword phrase.

Check the legibility of your text: Are your sentences or paragraphs too long? Do you use words of transition?

Test the internal and external links and the images in the article.

Keep in mind how many times you use your key phrase throughout the text: is not it enough or too often?

It also checks if other pages on your website use the same focus keyword, to prevent it from competing with you.

If you write a relatively friendly blog post for SEO (based on the aspects mentioned above), the add-on will indicate it with a green bullet. Pages with green bullets will help you improve the ranking of the pages on your website.

Keep in mind that not all points have to be green for the overall SEO score to be “good”. For example, these are the results of this publication, which has a “good” score:

Conclusion

The days when some SEO tricks were enough to get your website to rank well on Google are gone. Today, quality content is king. And good content also leads to more links, shared resources, tweets and return visitors to your website. Certainly, there are always other things you can do to maximize the SEO facility of your publication, but most importantly, simply write very, very good posts!


SOURCE: Yoast

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